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Case Study

Also See:

borges

Industry: Food & Beverages

2017 - Current

How a newly launched walnut drink became the talk of the Vegan town!

One of the leading brands for olive oil and pasta in India.

Objective

To introduce and launch the first of its kind rice and walnut drink – Borges Natura in India and create a word of mouth throughout the vegan community.

Result

32%

increase in Fan Base

112%

increase in Mentions

16%

increase in Impressions

17%

increase in Engagement

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How Did We Add Value

Marketed Borges Natura through a Vegan outreach activity on Instagram. It helped us reach out to a larger set of vegan community in India organically. In order to ensure a necessary pull during the campaign, an in-house photo shoot was done to create a series of attractive and engaging images.

The 4 vegan Influencers

Kavita Baluni 

fitnessHealth & Fitness

users2073

Shasvathi Siva,themoodyvegan

fitnessFood

users5446

Vegan Peace India 

fitnessFitness

users1453

Nisha, cravings4vegan

fitnessFitness

users31.4k

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