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Case Study

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Industry: Entertainment

23rd Mar 2015 - 10th June 2015

Making weekend binging more than Saas Bahu for Indians

Star World India is a 24-hour English language cable channel which airs popular shows from the United States, United Kingdom and sometimes Australia along with some local shows.

Objective

Star World Weekend Binge provided viewers an opportunity to observe all seasons of television's hottest series at one go, thereby showcasing quite 1200 hours of award–winning shows. Our motive was to create buzz around international shows on monthly basis and increase our share of voice on social media.

Result

6658

New Likes received on Facebook

1178

new followers on Twitter

39592

followers on Google Plus

1659

image posts on Instagram

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