Created buzz around international shows to increase Star World’s share of voice on social media

The English-language entertainment television channel Star World, formerly known as Star Plus, was first introduced by STAR TV in Hong Kong on December 15, 1991. Disney Star, a wholly owned subsidiary of The Walt Disney Company India, is the owner of Star World. The station airs popular English shows from all over the world and primarily targets urban populations between the ages of 14 and 35, with working professionals between the ages of 24 serving as its main target market. Few of the regions were the United States, United Kingdom and sometimes Australia.