A fully integrated multi-phase online campaign for Lonely Planet

Lonely Planet is a globally reputed publisher (print & digital) of travel related content. A series of travel guides, called Short Escapes, were launched by Lonely Planet India to create awareness about nearby destinations around Delhi, Mumbai and Bengaluru. Iffort ran a multi-platform digital campaign, which was a joint initiative of Lonely Planet and Skyscanner, world’s leading flight, hotel and car hire search engine. From 6k new likes on Facebook to 1k+ followers on Twitter and 39k+ followers on Google Plus, the campaign saw spectacular results.