Food and Beverages

INFLUENCER MARKETING Borges

About the brand

Borges is a world-renowned brand known for its olive oil and other olive-based products. With a rich history spanning over 125 years, Borges has a presence in over 105 countries and is a market leader in India in this category. It is often considered a brand that is an expert in manufacturing premium quality olive oil due to its link to the Mediterranean.

THE Objective

The bi-folded objective of the campaign was to have a fresh narrative in the healthy drink’s category and at the same time holistically engage influencers to create a buzz among brand’s lovers and acquire new customers.

Category Introduction

Drinks such as green tea are widely used and recommended for a healthier lifestyle. However, an Olive Leaf Infusion is neither explored nor used as widely as other health drinks. The whole idea of the campaign was to weave a new experience for an alternate drink to consumers in India.

THE APPROACH

To create a buzz around Stress Relief Olive Leaf Infusion, we came up with #BrewTheNew campaign, to highlight the fact that the drink was something new yet a reliable alternative that people can opt for as it contains 2 times the Antioxidants and 4 times the Vitamin C than green tea.

The campaign was launched during lockdown amidst the COVID-19 pandemic. The timing of the campaign gave the brand an edge as we promoted the product as an effective remedy to relieve lockdown woes and stress.

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How did influencers add value

We reached out to both macro and micro-influencers to create buzz for the product in the teaser phase. In the post-launch phase, the influencers highlighted the benefits of the product and redirected the audience to the Amazon link of the product.

4,989,651

Total Impressions on FACEBOOK

4,424,498

Total REACH on FACEBOOK

65,307

Total ENGAGEMENT on FACEBOOK

33,994

Total Impressions on INSTAGRAM

71,735

Total REACH on INSTAGRAM

81,211

Total REACH on INSTAGRAM

91.8k

Total VIEWS on YOUTUBE

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RESULT

The influencer activity resulted in the audience showing interest in buying the product. It not only created awareness but also helped the brand understand the consumers’ mindset and interests.

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