Food and Beverages

Social media Marketing Borges

About the brand

With over 123 years of expertise & presence in over 100 countries, Borges has been introducing a range of Mediterranean healthy food products ever since it set foot on Indian shores. After having established its supremacy in Olive Oils & Pastas, Borges has been constantly looking at differentiated offerings in the form of Apple Cider Vinegars, Vegan Nut Drinks, Single variety olive oils & many more.

THE Objective

To introduce and launch the first of its kind rice and walnut drink – Borges Natura in India and create a word of mouth throughout the vegan community.

THE Approach

Marketed Borges Natura through a Vegan Outreach activity on Instagram. It helped us reach out to a larger set of vegan community in India organically. Further, in order to ensure a necessary pull during the campaign, an in-house photo shoot was done to create a series of attractive and engaging images.

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FMCG Digital Marketing Agency

THE Result

The newly launched walnut drink became the talk of the Vegan town!

32%

Increase in Fan Base

112%

Increase in Mentions

16%

Increase in Impressions

17%

Increase in Engagements

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Vegan Influencers

The vegan community is at a growing stage in India. We contacted some of the well known vegan influencers in the market and gifted them Borges Natura as a small token of appreciation and to help them in their wonderful journey.

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