Health & Fitness

Technology Fitze

About the brand

Fitze is the first ever fitness–rewards based application in the United Arab Emirates, launched with a vision of incorporating health and fitness into the day to day lives of the residents there.

THE Objective

To conceptualize, design and develop a fitness tracking mobile application for both iOS and Android ecosystem with comprehensive back-end capabilities.


To convert the idea into a reality, and to gain the first mover advantage in the UAE market, it was imperative for Iffort to use the Agile Development Methodology. While choosing the mobile technology, it had to meet the following requirements:

  • Platform which could speed up development and could prove to be cost effective
  • Platform which is easy to program.
  • Platform which is as fast as native.
  • Platform that can provide design flexibility to developers along with cross-platform capabilities.

To meet the above requirements, we used React Native technology.

The front end of the mobile application is well supported by the backend capabilities. Built on PHP Laravel framework, the backend provides an interface that helps in managing the data by the administrator.



We launched the iOS version in the market in May 2020 followed by the Android version in the following week. The app connects with Apple Health, Google Fit and Fitbit and tracks user activities in real time.

We are following a 15 days release cycle where we introduce new features and optimizes the performance of the app for our end-users. We also work closely with our target audiences and app users to gather their feedback to plan our next release versions.


If you are in Dubai, download the app now and get rewarded for taking a step.

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