2013 - till now
When India went on a digital quest to explore the unexplored!
Lonely Planet is world’s largest publisher of trusted travel content for print and digital from experts who visit destinations across the globe. Lonely Planet India’s Short Escapes series of travel guides were launched to create awareness about nearby destinations around Delhi, Mumbai and Bengaluru.
We covered all the digital platforms. This campaign was a joint initiative of Lonely Planet and Skyscanner. Travellers had to register themselves to share their experiences.
New Likes received on Facebook
New followers on Twitter
Followers on Google Plus
Image posts on Instagram
Campaign microsite with social media promotion across Facebook & Twitter handles.
We created a Digital Campaign for the travellers, that covers four basic of Travelling i.e See, Do, Eat and Shop. We covered the entire online channels. This campaigns is a joint initiative of Lonely Planet and SkyScanner. Travellers had to register themselves to share their Experiences.
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