Case Study

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Industry: Travel

2013 - till now

When India went on a digital quest to explore the unexplored!

Lonely Planet is world’s largest publisher of trusted travel content for print and digital from experts who visit destinations across the globe. Lonely Planet India’s Short Escapes series of travel guides were launched to create awareness about nearby destinations around Delhi, Mumbai and Bengaluru.

Objective

We covered all the digital platforms. This campaign was a joint initiative of Lonely Planet and Skyscanner. Travellers had to register themselves to share their experiences.

Result

6658

New Likes received on Facebook

1178

New followers on Twitter

39592

Followers on Google Plus

1659

Image posts on Instagram

Platform

Campaign microsite with social media promotion across Facebook & Twitter handles.

How Did We Add Value

We created a Digital Campaign for the travellers, that covers four basic of Travelling i.e See, Do, Eat and Shop. We covered the entire online channels. This campaigns is a joint initiative of Lonely Planet and SkyScanner. Travellers had to register themselves to share their Experiences.