Digital marketing for travel industry

Case Study

1st April 2015 - 17th May 2015

How Skyscanner rode the IPL wave throughout chatpati creativity

Skyscanner is travel search engine which gives you one stop solution for all your travel needs, i.e. Hotels, Car Rental, Flights etc.

The target was to increase traffic on Skyscanner website, with increase in the community size and engagement numbers for Skyscanner.

2.3 M

people were reached on Facebook

5.5 M

Impressions and reach was 0.25M

16500+

tweets from 1200+ users

1.8 M

Reach with 101 Entries using 3 videos

We increased awareness about Skyscanner and created campaigns that engages Cricket fans by connecting IPL team with Smart travel.

We discovered out what primarily symbolises city i.e. Babus + city University + Slang + Food vernacular by Youth. Hence, we have a tendency to introduced #chatpaticommentary to Delhiites since it represents them well with the mix of their Chaat & Chit Chat..
We created teasers with Youtube videos wherever we tend to asked metropolis individuals to share their suggestions against varied things our cricketers were into. i.e. what souvenirs they must obtain for their wives, followed with however our cricketers will fix their weariness and asking concerning tips to wait at Mumbai airport.