How Did We Add Value

True Wanderer was a campaign designed to reach out to the traveller and biker community, and celebrate the spirit of being a wanderer, standing true to the core brand messaging of Wrangler. True Wanderer 4.0 was in its fourth year and this time we wanted it to be bigger than ever. With a specific objective of making audience register and share their stories on the website, we ran a Google Display Ad campaign targeting traveller and biker enthusiasts across five geographic locations – India, Philippines, South Africa, Thailand, and Indonesia. The campaign was a huge success with a total number of registrations reaching more than 16,000!