Antara is more than a real estate brand as it focuses on senior care and holistic living. Their independent living residences in Dehradun and Noida are tailored to the needs of seniors, with an emphasis on safety, security, and well-being.
In addition, the campaign aimed to challenge negative stereotypes about eldercare and establish Antara as a reputable provider of senior care services.
When the lockdown was imposed in mid-2021, Antara noticed a sudden drop in the search volume and the user interest. Staying indoors became critical for the well-being of the users and the overall performance of their ongoing campaign was affected.
The sales team couldn’t facilitate site visits to prospective clients as cases were on the rise and even the competitors started bidding higher to acquire the most potential users.
Iffort approached the challenge with a targeted strategy, using a variety of keyword types and built the audience through remarketing and custom lists.
The advertisements were pushed on multiple platforms such as YouTube, Google, Facebook, and LinkedIn.
In order to optimise the strategy, Iffort refined the audience based on hyper-local, income, and age parameters, and excluded audiences based on non-workable leads.
We also optimised the bids based on user search behaviour, cost per lead, and click, and used contextual content to improve ad quality score.
Additionally, campaigns were segmented and funnelled to better understand user behaviour, filtering out uninterested users.
Total Sales Through Digital
Leads captured Antara Noida residences
Leads captured Antara Dehraun residences