b2b digital marketing strategy

Unlocking growth for a global technology provider in conference rooms & control rooms solutions

The client is a global technology provider for comprehensive conference rooms, control rooms and experience centers. Since 1998, the client has empowered the digital workforce to connect, visualize, and collaborate on their critical data. The client provides IT-driven turnkey solutions that are easy to deploy, manage and support. They serve global enterprises and governments with the highest requirements for usability, security and quality, that engages people, encourages collaboration, and accelerates decision-making.

Conceptualised, designed and developed a UAE-based fitness rewards app

Fitze is the first ever fitness rewards-based application for iOS and Android in the Gulf Cooperation Council region, launched with a vision to incorporate health and wellness into users’ daily lives. Find out how Iffort helped the brand in successfully launching their vision into a reality with our technical expertise.

Breaking the stigma around elder care in India and generating 56x ROAS

Antara has never been just a real estate brand. It is an amalgamation of many services that provide and encourage the values of holistic living among our most vulnerable population – the seniors. Antara’s individuality lies in its ability to build a thriving retirement community despite knowing that acceptance in the Indian market would be difficult. Antara’s uniqueness  lies in its values – a blend of lifestyle, lifecare, hospitality coupled with sound financial thinking. Antara Senior Residences are the best possible option to live an independent life during your silver years. 

Increased the ROAS by 142% on Amazon ads of a leading software antivirus company

We worked with a leading global computer security firm that offers a range of antivirus and anti-malware products. Digital channels, including the brand’s native website, had been significant contributors to the brand's online sales. However, the brand wanted to scale its online sales by leveraging Amazon’s massive customer base in India.

This is how we helped Lily India gain 42% followers with an engaging World Book Day campaign

Since its inception, Lilly India, the Indian subsidiary of Eli Lilly and Company, has been developing & marketing pharmaceutical products. Lilly India has been associated with Iffort for almost over half a decade, where we have worked on multiple campaigns with successful results and built a lasting presence for them in the digital universe. Our Lilly India World Book Day Campaign received a total of 52 entries with over 76,000 cumulative views, which resulted in a 42% increase in followers of the brand.

An intuitive website with a fully functional backend for a Real Estate brand

Since 1998, ATS Infrastructure Limited, an Indian real estate company, has built housing developments with unique craftsmanship. The company has delivered nearly 2.8 million square meters of residential space, with a dedicated workforce, exceptional in-house construction, security facility, maintenance teams, and unrivalled brand equity.

Reduced customer acquisition rate by 177% for a leading fintech platform

Vested Finance is an SEC Registered Investment Advisor enabling sustainable wealth creation by simplifying US investing. Their mission is to allow everyone to invest in their favorite global brands in an affordable and hassle-free manner. Read how we optimized the performance campaigns and created value for the brand.

Revamped the website of a UAE-based fitness & wellness brand

Fit On Click is an online marketplace for fitness and wellness providers in the UAE. It enables users to quickly discover fitness, wellness, and sports in their surroundings and achieve all of their fitness goals. It is one of the region's fitness-focused platforms, offering detailed information such as photos, videos, rate cards, and user reviews on all fitness-related services. Fit on Click encourages people to push themselves outside of their comfort zones for better health.

Successfully launched Borges Natura with a 112% increase in mentions

With more than 120 years of expertise & presence in over 100 countries, Borges has introduced a range of Mediterranean healthy food products. After establishing its supremacy in Olive Oils & Pastas, Borges has constantly been looking at differentiated offerings in the form of Apple Cider Vinegars, Vegan Nut Drinks, Single Variety Olive Oils & many more.

Created a travel log app that sources locations via GPS devices

Kogo is a community of passionate road-trippers. It is also a device app combo that enables users to minutely track their road trips and effortlessly create multimedia travel stories.

How we ranked 30 keywords on top of SERP for a leading wireless syncing software company

Launched in 2010, Akruto is a one-of-a-kind software that offers a dependable, cloud-free, and simple method of syncing Outlook data with all contemporary mobile devices. Akruto’s support team provides personalized care to ensure that the entire AkrutoSync experience is seamless and straightforward.

Increased Medstars' patient bookings to 400% through SEO

Medstars is a one-stop platform for users to find certified private health practitioners in the UK. Discover how Iffort enhanced Medstars’ brand awareness and reached potential customers by making their website search-friendly.

Created an award-winning website for HarperCollins Publishers India for an improved user experience

HarperCollins is the world's second-largest consumer book publisher [English-language publishing companies]. Headquartered in New York, they have publishing operations in 17 countries with two hundred years of history and more than 120 branded imprints worldwide. HarperCollins publishes approximately 10,000 new books every year in 16 languages, and has a print and digital catalogue of more than 200,000 titles. Writing across dozens of genres, their authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals, and the Man Booker Prize.

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