About the brand

A brand with more than 120 years of expertise & presence in over 100 countries, Borges is known for its range of Mediterranean healthy food products. After establishing its supremacy in Olive Oils & Pastas, Borges has constantly been looking at differentiated offerings, including Apple Cider Vinegars, Vegan Nut Drinks, Single Variety Olive Oils & many more.


To introduce and launch the first-of-its-kind rice and walnut drink – Borges Natura in India and create a word of mouth.



In a country that is known to be the largest milk producer and largest consumer of milk & milk products, the main challenge was launching Borges Natura in a new category.

A price sensitive market was the second roadblock to a successful launch.

The product was marketed through a vegan outreach
activity on Instagram, helping the brand reach out organically to the vegan community in India.

what we do

Additionally, Iffort did an in-house photo shoot and created a series of compelling images to ensure a necessary pull during the campaign.

The agency contacted well-known vegan influencers in the market and gifted them the drink as a small token of appreciation and also to help them in their well-being journey.




Increase in fan base


Increase in mentions


Increase in impressions


Increase in engagement

Ready to lower your customer acquisition costs and maximise your revenue potential?

We specialise in data-driven performance marketing that delivers measurable results. Let us help you optimise your ROI and achieve your business goals. Contact us today to learn more.