We established the app's features and capabilities during the ideation phase, determined the target demographic and their demands, and created a user interface that offers a great user experience. Our objective was to develop a distinctive value proposition that motivates people to work out by making it enjoyable and rewarding.
We developed the app with seamless functionality and advanced features, leveraging the latest mobile app technologies to create an engaging and responsive user interface that aligns with the brand's vision. Multiple iterations and rigorous testing ensured smooth performance across multiple devices and operating systems.
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We launched the fitness application across various platforms after thorough testing and refinement. The app store listing was optimized to improve search visibility and user downloads. The launch was well received, resulting in a surge in downloads and positive reviews. We continue to monitor and optimize the app's performance for fitness enthusiasts.
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The feature inspires an active lifestyle and behavior change by offering coins for every step taken. The coins can be redeemed for big rewards from exclusive brands in the UAE, making daily activity fun and rewarding.
We added a feature to encourage users to push their limits and win prizes and bigger rewards every week. Apart from challenges open to the public, the app also has corporate contests to boost team morale and promote wellness across an organization.
We enabled social sharing in the app so that users could share their fitness related successes and goals. This not only encourages users to support and motivate each other but also gives them a more interactive and personalized experience, enhancing their motivation and satisfaction.
Till date, the app has crossed 65,000 satisfied users, and is counting. It has gained 50k downloads since its inception. We are proud to be a part of this project that incentivizes residents to adopt healthy living in an environment where exercise has no room in their workday schedule.