IffortIffort
Since its inception, Lilly India, the Indian subsidiary of Eli Lilly and Company, has been developing & marketing pharmaceutical products. The company unites caring with discovery to create medicines that make life better for people across the world.
To mobilise Lilly India’s employees effectively and leverage the workforce’s social network, and build brand credibility.
Pharmaceutical industry is an extremely regulated sector with strict norms & policies on social media.
With a distributed workforce across India, Lilly India faced a significant challenge to mobilise its employees leveraging LinkedIn as a platform.
Iffort designed a campaign on World Book Day in which the top leadership of the company nominated their colleagues to share their favourite book recommendations on the social media platform.
The workforce participated enthusiastically in this campaign, garnering a 42% increase in the followers of the company.
