Health

Social Media Marketing Eli Lilly

About the brand

Lilly India Pvt. Ltd. is the wholly-owned Indian subsidiary of Eli Lilly and Company which has a legacy of over 140 years. Since its inception, Lilly India has been developing & marketing pharmaceutical products to treat diabetes, cancer, osteoporosis & growth-hormone deficiency. Lilly India unites caring with discovery to create medicines that make life better for people around the world and this is what the company stands for.

Our Association

Lilly India, one of India's largest pharmaceutical company has been associated with Iffort for almost 2 years now, where we have worked on multiple campaigns with successful results and building a great brand presence for them in the digital universe.

The objective

Being a pharma company, Lilly India is always under the regulatory scanner, employees are restricted to show low or no engagement on social media. However, due to this campaign, our goal was to get employees to engage with the brand on social media and build professional goodwill.

Some of the key leaders of the organization who helped in making this campaign a success.

THE APPROACH

Ironically every business needs to be Google Search-friendly, and Lilly was no different. With the majority of patients turning to Google for their initial research, SEO provided the perfect opportunity for Lilly to reach out to their potential customers. Well, the journey of ranking Lilly to the top was surely an adventurous one, and it didn't happen overnight! How did we reach the top? Watch the video...

THE RESULT

The campaign received a total of 52 entries with over 76,000 cumulative views, which resulted in a 42% increase in followers of the brand. Moreover, it not only helped Lilly India to mobilize their employees effectively but the campaign allowed to leverage on employees' social network, which enhanced the reputation and magnified Lilly's digital presence.

52

Entries

76,000+

Total Views

42%

Increase in Followers

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