Health & Fitness
Lilly India Pvt. Ltd. is the wholly-owned Indian subsidiary of Eli Lilly and Company which has a legacy of over 140 years. Since its inception, Lilly India has been developing & marketing pharmaceutical products to treat diabetes, cancer, osteoporosis & growth-hormone deficiency. Lilly India unites caring with discovery to create medicines that make life better for people around the world and this is what the company stands for.
Lilly India, one of India's largest pharmaceutical company has been associated with Iffort for almost 2 years now, where we have worked on multiple campaigns with successful results and building a great brand presence for them in the digital universe.
Being a pharma company, Lilly India is always under the regulatory scanner, employees are restricted to show low or no engagement on social media. However, due to this campaign, our goal was to get employees to engage with the brand on social media and build professional goodwill.
At Iffort, we proposed the World Book Day campaign on LinkedIn to build a connection and a spirit of participation among Lilly India's employees which inspired them to go an extra mile resulting in making the campaign a huge success.
The campaign received a total of 52 entries with over 76,000 cumulative views, which resulted in a 42% increase in followers of the brand. Moreover, it not only helped Lilly India to mobilize their employees effectively but the campaign allowed to leverage on employees' social network, which enhanced the reputation and magnified Lilly's digital presence.
Increase in Followers
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