IffortIffort
HarperCollins is the world’s second-largest consumer book (English-language) publisher. The 200+ year-old company is headquartered in New York and has publishing operations in 17 countries. It is known to have more than 120 branded imprints worldwide. HarperCollins publishes around 10,000 new books annually in 16 languages, and boasts of a print and digital catalogue of more than 200,000 titles.
For a publisher that’s among the top five, it's important that book lovers feel they were in for a treat while browsing its website. Imagine visiting the website and not being able to find the title you were looking for due to multiple factors including unintuitive navigation, an inefficient search feature, poor layout and font choices.
To address these issues, Iffort suggested a complete redesign and development of the website.
Design
Development
Revamp the Site's Architecture & Navigation
Simplify Discovery of New Titles
Enhance the Overall Look & Feel
Boost Search Engine Rankings
After conducting rigorous brainstorming and extensive analysis of the site, we identified elements that required immediate attention, including page load speed & suggested a complete revamp from both design and development perspective.
To enhance the overall aesthetics, we worked with their existing colour palette and incorporated white space and imagery. While keeping the existing information architecture, we created clear paths and concise copy to help book readers find what they were looking for.
Iffort employed advanced technologies such as WordPress and PHP to build interactive features. The ease of use and visual appeal made the experience engaging for book lovers.
We created an interactive feature called the Book Finder which provides users with an efficient, user-friendly browsing experience, allowing them to find and purchase books easily. It proved to be a lifesaver for book lovers.
Along with the redesign of the website, the load time performance was improved and the site architecture was refined, making it more engaging. We loved solving the problems of book lovers and giving them a seamless and enjoyable user experience, especially with interactive features.
For all the efforts made, the HarperCollins website won The ET Brand Equity Digiplus award for the Best Use of Website in 2020
