About the Brand
Vested Finance is an SEC Registered Investment Advisor enabling sustainable wealth creation by simplifying US investing for Indians. Their mission is to allow everyone to invest in their favorite global brands in an affordable and hassle-free manner.
- Crowded market
- Negative sentiments for global stock market
- Bringing in quality investors
- Scaling efficiently
- Lack of control due to automated app campaigns
- Ad wastage
Optimisation for acquisition
Rather than focusing on in-app actions that were down the funnel (increasing the CAC), the strategy was towards acquiring prospective customers at a lower cost and driving the in-app actions through remarketing campaigns (optimising the spend).
Leveraging multiple customer data touch points
While running a universal app campaign on Google, there are limited customisation options available, which leaves brands with little control. Hence, multiple customer touchpoints were created and used to run acquisition campaigns on Facebook.
- 75% video viewers
- Time spent on website
- Custom Audiences
- Lookalike audiences, etc.
Deep tracking of targeted in-app actions
While the optimisation happened on the basis of acquisition, deep tracking of targeted in-app actions was used to ensure that spends are made on quality customers.
Regular A/B tests were done at each stage of the funnel basis the cohorts and platforms to find the best fit.
reduction in Customer Acquisition Cost
completion rate of the targeted in-app actions